Schells Brewery: A Journey Through History And Craftsmanship

Schells Brewery is not just a name; it is a legacy that has stood the test of time in the brewing industry. Founded in 1860, this brewery is one of the oldest family-owned breweries in the United States. With a rich history and a commitment to quality, Schells Brewery has carved a niche for itself in the hearts of beer enthusiasts. In this article, we will explore the fascinating journey of Schells Brewery, its unique brewing processes, and the impact it has had on the craft beer scene.

As we delve into the story of Schells Brewery, we will uncover the secrets behind its success and the craftsmanship that goes into each brew. From its humble beginnings to becoming a household name, the brewery has a captivating narrative that is worth sharing. This article aims to provide an in-depth overview of Schells Brewery, highlighting its expertise in brewing, its authoritative position in the industry, and the trust it has built with its consumers.

Join us as we embark on this journey through the history, culture, and innovation that define Schells Brewery. Whether you are a beer connoisseur or simply curious about the brewing process, this article promises to be an informative and engaging read. Let's raise a glass to the remarkable story of Schells Brewery!

Table of Contents

• History of Schells Brewery
• The Brewing Process
• Beer Varieties Offered
• Sustainability Practices
• Community Involvement
• Awards and Recognition
• Visitor Experience
• Conclusion

History of Schells Brewery

Schells Brewery was founded in 1860 by German immigrants Jacob and William Schell in New Ulm, Minnesota. The brewery began as a small operation, focusing on creating traditional German-style lagers. Over the years, it has grown and adapted, becoming a significant player in the American brewing landscape. The brewery has witnessed numerous changes in the industry, from Prohibition to the craft beer revolution, and has managed to thrive through it all.

In the early years, Schells Brewery was known for its quality and consistency, which quickly garnered a loyal following. The brewery has survived the ups and downs of the market and has remained a family-owned business for over 160 years. This commitment to family values and quality craftsmanship has been the cornerstone of its success.

Key Milestones

• 1860: Schells Brewery is founded.
• 1933: Prohibition ends, and the brewery resumes production.
• 1991: The introduction of Schell's Oktoberfest, which becomes a flagship beer.
• 2000: Schell's Brewery expands its distribution to more states.

The Brewing Process

The brewing process at Schells Brewery is a blend of traditional methods and modern technology. The brewery prides itself on using only the finest ingredients, including locally sourced grains and pure Minnesota water. This commitment to quality is evident in every batch of beer produced.

At Schells Brewery, the brewing process begins with selecting the right malt. The malting process is crucial, as it affects the flavor and color of the beer. Once the malt is selected, it is mashed and boiled with hops to create the wort. The wort is then cooled and fermented with a specific strain of yeast that contributes to the unique flavor profile of Schells beers.

Quality Control

Quality control is a critical aspect of the brewing process at Schells Brewery. Each batch of beer undergoes rigorous testing to ensure that it meets the brewery's high standards. This dedication to quality is what sets Schells Brewery apart from its competitors.

Beer Varieties Offered

Schells Brewery offers a wide range of beer varieties that cater to different tastes. From classic lagers to innovative craft brews, there is something for everyone. Some of the most popular beer varieties include:

• Schell's Original Lager
• Schell's Oktoberfest
• Schell's Firebrick
• Schell's Pilsner
• Schell's Hefeweizen

Each beer is crafted with a unique recipe that showcases the brewery's expertise in brewing. Whether you prefer a light and refreshing lager or a rich and flavorful ale, Schells Brewery has a beer for every occasion.

Sustainability Practices

Schells Brewery is committed to sustainability and has implemented various practices to reduce its environmental impact. The brewery uses energy-efficient equipment and has invested in renewable energy sources. Additionally, the brewery has a robust recycling program and strives to minimize waste in its production processes.

By focusing on sustainability, Schells Brewery not only protects the environment but also ensures that future generations can enjoy its delicious beers. This commitment to sustainability resonates with consumers who value environmentally friendly practices in the brands they support.

Community Involvement

Schells Brewery has deep roots in the New Ulm community and actively participates in local events and initiatives. The brewery supports various charitable organizations and hosts events that bring people together. By giving back to the community, Schells Brewery fosters a sense of camaraderie and connection among its consumers.

Furthermore, the brewery often collaborates with local farmers and businesses to promote the region's agricultural heritage. This support for local enterprises strengthens the community and highlights the importance of local sourcing in the brewing process.

Awards and Recognition

Over the years, Schells Brewery has received numerous awards and accolades for its exceptional beers. These awards reflect the brewery's commitment to quality and innovation. Some notable achievements include:

• Gold Medal at the Great American Beer Festival
• Best of Show at the World Beer Cup
• Numerous medals from the North American Beer Awards

These awards not only showcase the brewery's expertise but also reinforce its position as a leader in the brewing industry.

Visitor Experience

For those interested in learning more about Schells Brewery, the brewery offers tours and tastings. Visitors can explore the brewing facilities, learn about the brewing process, and sample a variety of beers. The experience is both educational and enjoyable, making it a must-visit destination for beer enthusiasts.

The brewery also hosts various events throughout the year, including beer festivals and seasonal celebrations. These events provide an opportunity for the community to come together and celebrate the rich brewing heritage of Schells Brewery.

Conclusion

In conclusion, Schells Brewery is a remarkable institution that has left an indelible mark on the brewing industry. With a rich history, commitment to quality, and a focus on sustainability, the brewery has earned its place as a trusted name among beer lovers. Whether you are a long-time fan or new to the world of craft beer, exploring the offerings of Schells Brewery is an experience worth having.

We encourage you to visit Schells Brewery, try their beers, and engage with the community. If you enjoyed this article, please leave a comment, share it with friends, and check out our other articles for more insights into the world of brewing and craft beer.

Thank you for joining us on this journey through Schells Brewery, and we look forward to welcoming you back for more engaging content in the future!